West Coast Skate Meets Sport Heritage &Innovation
Founded by Nicholas Tershay, a.k.a. Nick Diamond, out of his San Francisco bedroom, Diamond Supply Co. kick started in 1998 as a skateboard hardware store. The brand has grown rapidly over the last two decades, now widely recognized as one of the biggest, most authentic skate and streetwear brands in the industry today.
The all-new PUMA x DIAMOND SUPPLY CO. collection reflects a shared passion for sport and is brought to life through simplicity of design and attention to detail. In their debut collaboration with PUMA, Diamond Supply Co. brings their unique aesthetic and skateboarding credibility to PUMA streetwear, with unique designs and those sigature Diamond colors.
The second drop takes the collaboration back to the future with progressive materials, silhouettes and styling. With no nylon in sight, instead using progressive knits, woven Jacquard and mesh materials matched with a more progressive, street look, the second drop envisions the future of skate and streetwear. Key styles from the second drop include evolution versions of drop one’s iconic court silhouettes, including the Clyde Sock Lo and all-new slip-on, zip-up Abyss. Complimentary apparel includes street ready, ultra-comfortable tees, track tops and pants.
The PUMA x DIAMOND SUPPLY CO. collection’s first drop releases on January 27th followed by the second drop on June 9th. Available through PUMA.com, PUMA stores and premium sneaker retailers worldwide.
Follow @PUMASportstyle for updates on all PUMA SELECT SSS18 collaborations.
Wójcicka at Account Manager at Aliganza Fashion Agency